TRUE AS STEEL

Via our PR campaign for Crittall Windows, the pioneer of steel manufacture for almost 170 years, we’ve ramped up the targeting of home interest/lifestyle/self-build titles to support the launch of the company's new HomelightPlus range of residential windows.

The results have been excellent in influential national consumer media (print, online) - series of striking advertorials, profile-raising editorial pieces.All communicating the key benefits of this milestone new product for Crittall.Additionally, working alongside BPS, our specification/trade PR affiliates, we developed a suite of supporting HomelightPlus marcomms materials - leaflet, flyers, ads.

HomelightPlus is the 21st Century enhanced version of Crittall's successful Homelight window it first made during the 1920s. It brings new-look styling and window profiling, plus higher energy-savings, performance, and enhanced security.