STEEL YOURSELVES

Over the coming months we're once again implementing a new consumer-led PR campaign for Crittall Windows. Our previous consumer PR campaigns proved really successful – great consumer media coverage was achieved.

Crittall is looking to revitalise its consumer sales/marketing efforts - to further communicate the benefits of Crittall steel windows, and support its distributor network. Crucially, to reinforce Crittall as the ‘only real choice for steel windows’ i.e. only choose the original - Crittall. cerulean communication is providing the PR support to achieve these objectives.

Through media releases and initiatives targeting leading home interest, lifestyle, self-build, women's magazines, National press supplements, we will open-up the window debate. Communicating how the appearance of homes can be dramatically enhanced with quality made steel windows, but spoilt with inappropriate alternative replacements etc.

The aim? To achieve more in-depth Crittall Windows exposure, communicate key Crittall brand values. Get the Crittall Windows message across to consumers via influential target media.